![]() WeChat’s user appeal lies in its intimate and closed environment. QR Codes appear on buses, on outdoor advertisements and even on business cards. It’s not uncommon in China to see a poster at the entrance to a shop or near the cash register asking consumers to “add” them on WeChat. O2Oīrands are using QR codes to drive online to offline (O2O) sales, especially in retail. Here are some ways brands in China are using QR codes: 1. Walter Thompson Shanghai.Ĭhew says it is the rapid adoption rate and ubiquitous nature of WeChat that has directly led to the popularity of QR codes in China. You scan the QR code and every surface becomes a gateway into digital content,” says Eugene Chew, chief digital officer at J. “QR codes are so ugly, but so useful at turning the physical world into an interactive surface.
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